Catalogs of the auction house are the important source information for those who have an avid interest in auctions of precious articles like jewellery. Auction houses thrive on exciting deals they facilitate among people who wish to own prized pieces of art, objects used by celebrities or jewellery. In order to strike a successful deal for an auction where one has to shell out big amounts of money, catalogs of auction house certainly come in handy by functioning as an important reference manual.
Such catalogs provide useful information that guides people looking forward to take part in an auction on various concerns such as value of objects going under the hammer, background information, history, description, photographs, and various other details. One would naturally want to clinch the best and the most desirable items at an auction and yet not splurge mindlessly. For that, catalogs of auction house meticulously gather information and furnish all that they can so that it becomes a win-win situation for all. Usually, catalogs of the auction house are published sometime before an auction takes place. A lot number assigned to each article may be provided along with its probable cost or a “reserve” price (minimum price) for which it will be offered for sale. Images of articles are also often attached, if not given in a different section.
Participating in an auction is not only adventurous but also a way to discover articles of great value which may not be designed for buying and selling in the conventional sense. Some things are not in the ambit of marketing but deserve special treatment like an auction for a person who truly desires or merits to acquire it. One has to exercise extreme caution while participating in an auction because a huge amount of money may be at stake. One does come across situations where people participating in an auction get carried away and end up spending a very big amount of money on an impulse. One would also want to own an authentic piece of beauty for big bucks.
For that, catalogs of auction house promote genuine articles so that there’s no exchange of money over fake ‘creations’ nor passing of damaged articles by concealing flaws. If there is an imperfection, an auction catalog must mention it albeit smartly so that potential customers are not turned off. Catalogs of auction house may sound all lavish, glamourous, and appealing, but they certainly have to play multiple roles by providing accurate information, most likely estimates, and also as some kind of a sales brochure.
Since these publications are, in their way, exclusive and different from others, they may be offered by publishers for free to preferred customers. They are generally made available for a price and generally owned by people who can afford to make purchases at an auction. That, in a way, attaches an element of prestige and desirability to catalogs of auction houses.